Everyone who works in E-shop business knows, how important User Experience (or rather Customer experience) is. Amazon could tell you. They increased revenue by 200 % on products just simply by improving UX on their shop.
Let me show you in what state Tera´s UX is.
1. Dressing room is only way I can see the product I am buying. Better then nothing...
I like it. So I want to buy it.. I have button for it which says "Purchase" - great!
2. Hell begins. Product is not in the shop. Unlucky me, I will probably have to farm it in game.
3. Wait, i am smarter then that... I will search for it!