1k gold per enchant per piece x 9 enchants x 4 pieces = 36k gold for equip new players get for free.
And guess what, new players can't use HO gear to decrease the cost to get Mythical gear. That 36k is an investement that will decrease the amount of materials you need for Mythical gear. If you're gonna complain about spending 36k for something that will help you get your Mythical gear faster then maybe you shouldn't be playing this game.