Bluehole and Gameforge - How to make money the correct way - Part. 1

  • Everyone who works in E-shop business knows, how important User Experience (or rather Customer experience) is. Amazon could tell you. They increased revenue by 200 % on products just simply by improving UX on their shop.


    Let me show you in what state Tera´s UX is.

    1. Dressing room is only way I can see the product I am buying. Better then nothing...
    I like it. So I want to buy it.. I have button for it which says "Purchase" - great!


    2. Hell begins. Product is not in the shop. Unlucky me, I will probably have to farm it in game.


    3. Wait, i am smarter then that... I will search for it!

    Damn.. No luck..
    This is UX 1.01. And you didn´t even get that right. You are losing money every day and you don´t probably even know it.

    In next parts I will show you how to make money without P2W, using existing ingame futures designed together.
    How to improve the only thing, which makes you money. And that is Tera shop.